Vipanan Jagrukta Darpan - (Hindi)

The syllabus of IBPS and SBI - Bank P.O. and Clerks examination has been changing in the recent...

  • ISBN: 9788192649559
  • Availability: In Stock

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The syllabus of IBPS and SBI - Bank P.O. and Clerks examination has been changing in the recent times and the recent trends indicate increasing focus on knowledge and awareness about marketing of financial products, especially looking to the fierce competition in the Banking sector amongst Indian, Private and Foreign sector Banks in India. The employers now expect the aspiring candidates to possess the basic knowledge of marketing concepts and skill-sets so as they can face the challenges posed by Modern Private and Foreign sector Banks as well as to contribute effectively to the all-round growth of the organization.The Book coverage is comprehensive and the study material is described in a lucid manner and precisely, just right for your better understanding. The Glossary of Terminology is quite exhaustive and you would certainly find it valuable. The Book also includes a section of 35 sets (1050 MCQs) of Multiple Choice Questions, which is certain to prepare you with confidence for the SBI Exams. or IBPS CWE.

The Book is of immense help for the candidates appearing for competitive exams. in Hindi medium. The aspiring candidates would find the book very useful in their preparation not only for the written competitive examinations but also for Personal Interviews in Banking and Financial sector companies in India.

CONTENT

Chapter - 1: Introduction to Marketing

Chapter - 2: Marketing Environment

Chapter - 3: Marketing Mix

Chapter - 4: Advertising

Chapter - 5: Branding & Packing

Chapter - 6: Pricing Decisions

Chapter - 7: Marketing Channel & Distribution

Chapter - 8: Market Segmentation, Targeting & Positioning

Chapter - 9: Personal Selling & Sales Management

Chapter - 10: Sales Promotion

Chapter - 11: Consumer Protection

Chapter - 12: Marketing of Bank Product & Services

Chapter - 13: Abbreviation: Marketing Terms

Chapter - 14: Glossary of Marketing Terminology

Chapter - 16: Objective Type Questions and Answers

(35 Practice Sets: 1050 Multiple Choice Questions)


About N. K. Gupta

Since joining the State Bank Group as a PO decades ago, N. K. Gupta has accumulated vast experience in the banking industry. N. K. Gupta is the author of several books, including Handbook On Marketing Awareness, Cracking The Job Interviews, Accounting For Managers, and Handbook On Banking Awareness. He has more than 26 years of experience in the banking sector and has worked for the State Bank Group for more than 20 years.


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