Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth
This book tells us how the authors, Sanjay Khosla and Mohanbir Sawhney, managed to takes their companies to great heights...
- ISBN: 9780241014004
- Availability: In Stock
- Author Sanjay Khosla, Mohanbir Sawhney
- Publisher Penguin India
- Binding Paperback
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This book tells us how the authors, Sanjay Khosla and Mohanbir Sawhney, managed to takes their companies to great heights by making bigger and bolder decisions.
Business was not very good for Kraft Foods in 2007 when Sanjay Khosla took charge of developing markets. Six yera later, there was a boom in the market, and sales went from $5 billion to $16 billion. The company saw an increase in profit and success. Their secret to success was making fewer, bigger and bolder bets. Mohanbir Sawhney, the Kellogg School professor, came up with an idea for great results in directing Fortune 500 companies. In this book, Khosla and Sawhney have shared their experiences and shared it as a seven-step model for maintaining profit and growth in the market. This is done by making fewer and better bets.
About the Authors
About Sanjay Khosla
Sanjay Khosla is the former President of Kraft Foods, where he oversaw nearly $14 billion in business in over 60 countries. This is his first book.
Mohanbir Sawhney is the Director for Research in Technology and Innovation at the Kellogg School of Management at Northwestern University. He advises more than 25 companies about their e-commerce strategies and has authored several books, including The Global Brain.
|Author||Sanjay Khosla, Mohanbir Sawhney|