Electronic Commerce: From Vision to Fulfillment
Electronic Commerce: From Vision To Fulfillment is an enlightened read on the progressive medium and as such, the author presents...
- ISBN: 9788120330276
- Availability: In Stock
- Author Elias M. Awad
- Publisher PHI Learning Private Limited
- Binding Paperback
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The first part of the book engages the very recent origins of electronic commerce itself. Here, the proliferation of the worldwide web, the Internet architecture and the concept of business through the medium are pursued. The second part then looks into the vision aspect associated with the medium. Here, the innovation involved in design, the strategic planning and the mechanics of engaging the Internet are all looked into with special focus on how to do business on the Web. He explores payment systems, usability testing, and web site evaluation.
The third section pays special attention to the security presence involved in e-commerce and here, the author conveys strategies and the options available in the form of encryption and e-security to explain the importance of trust on the Web.
The fourth part handles the implementations strategies and marketing techniques, the maintenance of e-commerce sites, the role of Intranets and Extranets and even engages the ethics and legalities involved in the same.
With a focus on developing e-commerce completely in the mind of the students, the book is completely updated with the latest technical and managerial concepts. It is an up-to-date book for graduates and undergraduates, which covers other topics like B2B Building blocks and B2B models as well. It also encloses the tools of highlighting key terminologies, web exercises, review questions and an exhaustive glossary to help ease students into the new language of the Internet.
About Elias M. Awa
Elias M. Awad is a professor and an author. His other books include Systems Analysis and Design, Building Expert Systems, Database Management, and Management Information Systems.
Awas is a Professor of bank management at the University of Virginia. He holds multiple degrees such as an MBA, a BSBA, and a DBA, from universities such as the University of Tulsa, Geneva College, and the University of Kentucky. His specialty lies in structured design and expert systems. He has also been involved in consultancy for training bankers in automation and has also worked in banking reorganization and engineering.
|Author||Elias M. Awad|
|Publisher||PHI Learning Private Limited|