E-Commerce : An Indian Perspective
The rapidly growing sector of electronic commerce is gaining popularity amongst students as a career choice. This book introduces students...
- ISBN: 9788120345058
- Availability: In Stock
- Author P. T. Joseph S. J.
- Publisher PHI Learning Private Limited
- Binding Paperback
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The book even gives extensive coverage to legal matters that arise in the e-commerce sector such as copyright, privacy, cyber stalking, and more. Actual case studies highlighting the successful and failed e-commerce models used by of prominent business houses are featured in the book. The book also includes projected statistics of the growth of the internet, and also talks about web enabled technologies.
E-Commerce: An Indian Perspective endeavours to be a useful guide for both undergraduate and postgraduate students studying subjects like information technology, business, and computer applications. The various aspects of e-commerce, such as supply chain management, e-payment, e-security, Web designing, and more are explained in this book. The book even emphasizes the changes that have occurred over time in business strategies and technology. The author has also written about creating new customers, and the tactics involved in maintaining and creating customers.
Some of the topics included in the book are history of e-commerce, e-marketing, e-branding, digital signatures, and online stock trading. Each chapter also contains exercises, allowing students to hone their analytical abilities.
E-Commerce: An Indian Perspective includes a glossary where technical terms are explained to give students a proper understanding of what they read. The book is an ideal manual for aspiring e-commerce professionals, as they will be equipped to face challenges that come their way with practical know-how from this book.
About P. T. Joseph, S. J.
P.T. Joseph, S.J. is employed at Xavier Institute of Management in Bhubaneswar in the capacity of the Director and Professor of Information Systems and Organizational Behaviour.
He has also authored Management Information Systems In Knowledge Economy.
He has completed his Ph.D. from Marquette University. His field of research is image processing. His papers have been published in India and abroad. He also had professional stints at Xavier Labour Relations Institute at Jamshedpur and St. Joseph’s University, Philadelphia.
|Author||P. T. Joseph S. J.|
|Publisher||PHI Learning Private Limited|