Legends in Marketing : Philip Kotler-A Set of 9 Volumes

Legends in Marketing : Philip Kotler-A Set of 9 Volumes

Legends in Marketing : Philip Kotler-A Set of 9 Volumes

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in...

  • ISBN: 9788132105190
  • Availability: In Stock
  • Author N. Jagdish Sheth
  • Publisher Sage Publications India Pvt.Ltd,
  • Binding Paperback

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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as one of the foremost authorities on marketing, a great listener and speaker, and a truly pioneering author, Professor Kotler is ranked as one of the six most influential business thinkers.

The volumes in the set include 9 Books:
Volume 1: Marketing Theory and Orientations   Edited by: Ravi S Achrol
Volume 2: Analytical Marketing  Edited by: Robert C Blattberg
Volume 3: Creating and Managing the Product Mix  Edited by: Venkatesh Shankar
Volume 4: Improving the Role and Practice of Marketing  Edited by: Tim Ambler
Volume 5: Strategic Marketing   Edited by: Glen Urban
Volume 6: Globalization and International Marketing Competition   Edited by: Michael R Czinkota
Volume 7: Marketing in the New Economy   Edited by: Patrick J Duparcq
Volume 8: Broadening the Concept and Applications of Marketing   Edited by: William L Wilkie
Volume 9: Marketing: Its Social and Ethical Side   Edited by: Paul N Bloom

About the Author

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology.

Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited.

Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award.

In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association.

Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A’s of Marketing.

Author N. Jagdish Sheth
ISBN 9788132105190
Langauage English
Pages A Set of 9 Volumes
Publisher Sage Publications India Pvt.Ltd,
Binding Paperback

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