E-Marketing

Judy Strauss and Raymond Frost’s E-Marketing – Sixth Edition, published by Phi Learning, is a comprehensive book that offers an...

  • ISBN: 9788120345010
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Judy Strauss and Raymond Frost’s E-Marketing – Sixth Edition, published by Phi Learning, is a comprehensive book that offers an extensive marketing coverage with special emphasis on the internet and other essential technologies which have a remarkable effect on e-marketing. It discusses at length the planning and marketing mix concepts from a strategic outlook. All concepts are explained in simple and lucid language for better comprehension, along with a large number of real-time examples.

About Phi Learning Private Ltd.

Phi Learning Private Ltd. was founded in the year 1963. They have been one of the leading publishers of educational textbooks and academic books in India. They publish books in the areas of study of Engineering, Sciences, Management, Computer Science, Social Sciences and Humanities among many other subjects. Their books are widely read and used not only by students but also teachers and professionals in various fields. They develop and publish books by choosing the most elite of academicians from premier educational institutions like the IITs, the IIMs and such. Some of the books published by Phi Learning Private Ltd. are Object-Oriented Programming, Veterinary and Animal Science, Internet Security and Acceleration, Human Resource Information and Metallurgy and Materials Engineering


E - Marketing This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective.

New to this edition

New chapter on engaging customers with social media. Extensive discussion on buying social media ads; using individual targeting with widgets and engaging social network users with ads. Extensive updation of the topic statistics about internet use and strategy effectiveness. Contents Preface About the Authors Part 1 E-Marketing in Context Chapter 1 Past, Present, and Future Chapter 2 Strategic E-Marketing and Performance Metrics Chapter 3 The E-Marketing Plan Part 2 E-Marketing Environment Chapter 4 Building Inclusive E-Markets Chapter 5 Ethical and Legal Issues Part 3 E-Marketing Strategy Chapter 6 E-Marketing Research Chapter 7 Consumer Behavior Online Chapter 8 Segmentation, Targeting, Differentiation, and Positioning Strategies Part 4 E-Marketing Management Chapter 9 Product: The Online Offer Chapter 10 Price: The Online Value Chapter 11 The Internet for Distribution Chapter 12 E-Marketing Communication Tools Chapter 13 Engaging Customers with Social Media Chapter 14 Buying Digital Media Space Chapter 15 Customer Relationship Management Appendix A lnternet Penetration Worldwide as of April 30, 2010 Appendix B Glossary Appendix C References Index

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