E-Marketing

E-Marketing

E-Marketing

The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing...

  • ISBN: 9788126542000
  • Availability: Out Of Stock
  • Author Suman Kumar Kanth , Sanjay Mohapatra
  • Publisher Wiley India Pvt. Ltd.
  • Binding Paperback
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The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers and other stakeholders while developing market relations and enhancing value proposition to customers.

Key Features

  • Learning Objectives in each chapter highlight the key takeaways for the reader after reading the chapter.
  • Mind map: This is a graphical representation of the topics and how they are related.
  • Case studies: The case studies included in the chapters highlight important real-world concerns in a business setting.
  • The book also features relevant figures and tables as per the context. At the end of each chapter, a concise form of the chapter is presented as Summary.
  • Glossary: The entries are alphabetically arranged containing explanations of concepts of various terms used in the book.
  • The answers to all \"Objective\"-Type Questions are presented at the end of each chapter.
  • Instructor resources are available.
 
Author Suman Kumar Kanth, Sanjay Mohapatra
ISBN 9788126542000
Langauage English
Pages 204
Publisher Wiley India Pvt. Ltd.
Binding Paperback

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