Customer Relationship Management

Customer Relationship Management

Customer Relationship Management

The Nature of Customer Relationship Management. · Understanding Customer Differences. · Information Technology and Collecting Customer Data. · The CRM...

  • ISBN: 9788126528059
  • Availability: Out Of Stock
  • Author William G. Zikmund, Raymond Mcleod Jr.. Faye W. Gilbert
  • Publisher Wiley India Pvt. Ltd.
  • Binding Paperback
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The Nature of Customer Relationship Management. · Understanding Customer Differences. · Information Technology and Collecting Customer Data. · The CRM Data Warehouse. · Customer Loyalty. · Customer Retention Strategies. · Winback and Acquisition Strategies. · Sales Force Automation and Automated Customer Service Centers. · The Basics of Data Mining, Online Analytical Processing, and Information Presentation. · Measuring Customer Satisfaction and Loyalty. · Issues for Implementing CRM Systems.
Author William G. Zikmund, Raymond Mcleod Jr.. Faye W. Gilbert
ISBN 9788126528059
Langauage English
Pages 200
Publisher Wiley India Pvt. Ltd.
Binding Paperback

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