Case Studies in Marketing Management

Case Studies in Marketing Management

Case Studies in Marketing Management

 Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case...

  • ISBN: 9788131785003
  • Availability: In Stock
  • Author Ramendra Singh
  • Publisher Pearson Education (Singapore) Pte.
  • Binding Paperback

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 Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case studies on Ford, Godrej and HLL Life care. Specifically intended for management students and professionals in India, this casebook will help them connect to scenarios in their everyday lives and augment their participation in exciting and informed discussions. Divided into five themes-consumer behavior, product and brand management, marketing mix strategies, sales and distribution management and marketing in start-up companies-this book covers a wide range of new Indian cases.




Author Ramendra Singh
ISBN 9788131785003
Langauage English
Pages 136
Publisher Pearson Education (Singapore) Pte.
Binding Paperback

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