Case Studies in Marketing Management

 Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case...

  • ISBN: 9788131785003
  • Availability: In Stock

MRP Rs325.00 Our Price Rs286.00


DELIVERY:

USUALLY DISPATCHED IN 2-3 DAYS

GUARANTEE: NO PIRACY OR USED BOOKS

SHIPPING CHARGES:

Rs 49 FOR BOOK VALUE BELOW RS 400

Rs 99 FOR BOOK VALUE Rs 400 & ABOVE

WE ACCEPT PAYMENT BY

 Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case studies on Ford, Godrej and HLL Life care. Specifically intended for management students and professionals in India, this casebook will help them connect to scenarios in their everyday lives and augment their participation in exciting and informed discussions. Divided into five themes-consumer behavior, product and brand management, marketing mix strategies, sales and distribution management and marketing in start-up companies-this book covers a wide range of new Indian cases.




Write a review

Note: HTML is not translated!
    Bad           Good


Credits : IBCA-Retail.