Business Marketing : Text and Cases-4th Edition

Business Marketing : Text and Cases-4th Edition

Business Marketing : Text and Cases-4th Edition

The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain...

  • ISBN: 9781259097966
  • Availability: In Stock
  • Author Krishna Havaldar
  • Publisher McGraw-Hill Education India
  • Binding Paperback

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The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today's businesses.

Book Features:

  • Topical additions such as Supply Chain Strategies, Vendor (Supplier) Analysis, Multi-attribute decision making, Innovation Management, Business Marketing Segmentation and Organisational demand analysis among others
  • New Chapter-end cases which cover different aspects such as Organizational Buying, Managing Channel Conflict , Developing New Customers, Customer retention and Strategic Planning among others
  • Comprehensive Online Companion Website (OLC) to include Power Point Presentations (more than 300 slides) and Case Notes (For Integrated Book-end Cases)

About the Author

Krishna K Havaldar, Alliance Business School, Bangalore

Author Krishna Havaldar
ISBN 9781259097966
Langauage English
Pages 1060
Publisher McGraw-Hill Education India
Binding Paperback

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