International Strateg : Context, Concepts and Implications
International Strategy explores the three vital differences between domestic and international competition: the heterogeneity of markets in which companies are...
- ISBN: 9788126552429
- Availability: In Stock
- Author David Collis
- Publisher Wiley India Pvt. Limited
- Binding Paperback
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International Strategy explores the three vital differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face and the increased scale of activities that is fostered by global participation. The text examines how these combined phenomena create tensions and tradeoffs along key factors, including which product to offer around the world, which countries in which to compete, where to locate various activities and how to organize the firm worldwide.
About the Author
David Collis is the Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration within the Strategy Unit at Harvard Business School, a professor at Yale University's School of Management and at Columbia Business School.
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