International Marketing

Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes. ...

  • ISBN: 9788120335981
  • Availability: In Stock

MRP Rs225.00 Our Price Rs199.00


DELIVERY:

USUALLY DISPATCHED IN 2-3 DAYS

SHIPPING CHARGES:

Rs 49 FOR BOOK VALUE BELOW RS 400

Rs 99 FOR BOOK VALUE Rs 400 & ABOVE

WE ACCEPT PAYMENT BY

This well-established book, now in its third edition, continues to provide up-to-date information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and International Marketing Strategies to meet the curriculum requirements. Besides, all the case studies have been updated to reflect the changing scenario of international marketing.

Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.

Table of Contents
Preface
Preface to the First Edition
1. Basic Concepts of International Marketing
2. Trade Theories, Export Promotion And Marketing
3. Environment of International Business
4. Consumer Behaviour
5. Product Policy And Planning
6. Advertising And Promotion
7. Pricing
8. Distribution
9. International Market Selection, Research, Planning And Control
10. Other Topics of Interest
11. International Business Risks
12. International Marketing Strategies
Case Studies
Introduction to Case Analysis
Case 1 Infosys Technologies Limited—Truly Global
Case 2  SAP India
Case 3 Global Marketing in Wipro—Growing in Strength
Case 4 I-flex Solutions—Analysis of an International Marketing Firm
Case 5 Ace Designers—Going Global
Case 6 Gillette India
Case 7 Mysore Sales International Limited 

Write a review

Note: HTML is not translated!
    Bad           Good


Credits : IBCA-Retail.