International Marketing-2nd Edition

International Marketing is a comprehensive book for postgraduate students of Business Management. The book comprises chapters on decision to internationalize,...

  • ISBN: 9780198077022
  • Availability: In Stock

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International Marketing is a comprehensive book for postgraduate students of Business Management. The book comprises chapters on decision to internationalize, scanning international marketing environment, market evaluation, and selection, entry mode decisions, export-import management, and contemporary issues. In addition, the book consists of several examples and illustrations to help understand the concepts better. This book is essential for students and professionals of marketing.

About Oxford University Press

Oxford University Press is a renowned publishing house that develops and publishes high quality textbooks, scholarly works, and academic books for school courses, bilingual dictionaries and also digital materials for both learning and teaching. It is a division of the University of Oxford. The first book was locally published in the year 1912. Some of the books published under their banner are India’s Ancient Past, Atkins’ Physical Chemistry, Companion to Politics in India, Sociology: Themes and Perspectives and Common Mistakes at IELTS Advanced …and How to Avoid Them.

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