This well established book now in its Fourth Edition provides the latest information and data on International Marketing with emphasis...
- ISBN: 9788120352384
- Availability: In Stock
- Author R. Srinivasan
- Publisher PHI Learning Pvt. Ltd.
- Binding Paperback
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This well established book now in its Fourth Edition provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions the new edition includes significant updates in the case studies namely Infosys Technologies Limited SAP India Global Marketing in Wipro Growing in Strength I-Flex Solutions Currently Oracle Financial Software Solutions Ace Designers Gillette India Mysore Sales International Limited These case studies presenting the facts and data explicitly familiarise the readers with the latest developments and changing scenario of international marketing. Now the text highlights a wide variety of aspects relating to the business environment with specific focus on competition product development market strategy and international business. Primarily intended for postgraduate students of management the book would also greatly benefit managers attending various management programmes.
About the Author
R. SRINIVASAN Fellow IIM Bangalore is Professor Department of Management Studies Indian Institute of Science IISc. Bangalore. He had his post-doctoral training at the University of Leeds UK . Professor Srinivasan has more than 33 years of experience with premier institutions such as IISc. Administrative Staff College of India Hyderabad and NITIE Mumbai. He has served with distinction in reputed organisations like Tata Consulting Engineers and Indian Telephone Industries. He is a recipient of the International Statistical Institute Awards 1983 and the Colombo Plan Award 1989 . Professor Srinivasan has to his credit more than 150 articles in leading international and national journals. He has authored six well-established books four from PHI Learning including the present book.
|Publisher||PHI Learning Pvt. Ltd.|