Global Marketing Management-7th Edition

Global Marketing Management-7th Edition

Global Marketing Management-7th Edition

Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business...

  • ISBN: 9788131730911
  • Availability: In Stock
  • Author Warren J. Keegan, Naval K Bhargava
  • Publisher Pearson Education (Singapore) Pte.
  • Binding Paperback

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Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well.




Author Warren J. Keegan, Naval K Bhargava
ISBN 9788131730911
Langauage English
Pages 700
Publisher Pearson Education (Singapore) Pte.
Binding Paperback

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