Global Business Today
Charles Hill's Global Business Today, 8e has become the most widely used text in the International Business market because its:...
- ISBN: 9789352601868
- Availability: In Stock
- Author Charles W. L. Hill
- Publisher McGraw-Hill Education India
- Binding Paperback
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Charles Hill's Global Business Today, 8e has become the most widely used text in the International Business market because its: Current–it is comprehensive and up-to-date. Application Rich–it goes beyond an uncritical presentation and shallow explanation of the body of knowledge. Relevant–it focuses on managerial implications. Integrated–it maintains a tight, integrated flow between chapters, and incorporates ancillary resources that enliven the text and making it easier to teach. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT – so much so that the writing has become Charles Hill's trademark. The author's passion and enthusiasm for the international business arena is apparent on every page. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.
• Focus on Managerial Implications – a section is provided at the end of macro chapters where students often struggle seeing the practical application of the topic chapter. Management Focus boxes provide lively illustrations of the relevance of chapter material for the practice of international business. • Current–it is comprehensive and up-to-date. • Application Rich–it goes beyond an uncritical presentation and shallow explanation of the body of knowledge. • Relevant–it focuses on managerial implications. • Integrated Coverage–it maintains a tight, integrated flow between chapters, and incorporates ancillary resources that enliven the text and making it easier to teach. • Expanded Discussion on various topics–chapter 1 includes discussion of new studies on income distribution and globalisation; chapter 5 contains a new section on societal culture and ethics; chapter 7 contains a new section on protecting the environment; chapter 9 provides a detailed discussion of sovereign debt crisis added to the euro; and in chapter 15, the author highlights hidden costs of foreign locations, and dynamic capabilities, and how their role influences make or buy decisions."
|Author||Charles W. L. Hill|
|Publisher||McGraw-Hill Education India|