Business Communication (SIE): Connecting in a Digital World

Business Communication (SIE): Connecting in a Digital World

Business Communication (SIE): Connecting in a Digital World

The book takes a unique problem-solving approach; the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals...

  • ISBN: 9789351342960
  • Availability: In Stock
  • Author Marie. E. Flatley, Neerja Pande, Paula Lentz
  • Publisher Tata Mcgraw Hill Publishing Co Ltd
  • Binding Paperback

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The book takes a unique problem-solving approach; the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals careful analysis of the communication problem, development of an audience focused solution and clear, correct use of language and visuals.

Salient Features

  1. Problem-solving approach along with an increased focus on Communication Technologies and Cross - Cultural Communication.
  2. Comprehensive pedagogy includes features comprising outlines and checklists, different boxed items, realistic problem-solving case scenarios and special book-end appendices.
  3. Comprehensive adaptation includes features such as culture vignettes, Notes from India and communication cases.

 

Table of Contents

Part 1: Introduction

Part 2: Fundamentals of Business Writing

Part 3: Basic Patterns of Business Messages

Part 4: Fundamentals of Report Writing

Part 5: Oral Forms of Business Communication

Part 6: Elements of Professionalism - Technological Proficiency and Correctness

Appendix A: Corrections for the Self - Administered Diagnostics Test of Correctness
Appendix B: Physical Presentation of Letters, Memos and Reports
Appendix C: General Grading Symbols
Appendix D: Grading Codes and Checklists - Message and Reports
Appendix E: Documentation and the Bibliography

Author Marie. E. Flatley, Neerja Pande, Paula Lentz
ISBN 9789351342960
Langauage English
Pages 816
Publisher Tata Mcgraw Hill Publishing Co Ltd
Binding Paperback

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