Business Communication For Managers-2nd Edition
Communication has evolved over the years. Face-to-face interactions of the past have given way to technology-driven channels of communication in...
- ISBN: 9789332576643
- Availability: In Stock
- Author Payal Mehra
- Publisher Pearson Education (Singapore) Pte.
- Binding Paperback
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Communication has evolved over the years. Face-to-face interactions of the past have given way to technology-driven channels of communication in present times. Communication audit, crisis communication, financial communication, communication beyond boundaries and corporate communication are the new buzzwords in the language of business.
The second edition of Business Communication for Managers, aimed at all MBA students, begins by briefly analyzing the various theories of communication. It demonstrates methods of effective communication through examples, real-life scenarios and role-plays. It adopts a multi-dimensional and integrative approach to solve communication dilemmas at the workplace and touches upon the thoughts related to attention, perception, empathy and professionalism.
New to this edition:
Indian case studies have been added at the end of chapters.
Interviews and comments of seasoned professionals, on "what constitutes effective communication at the workplace" have been included.
Pedagogical features, such as Information Bytes, Exhibits, Summary, have been added to make the text more lucid and interesting for the reader.
Web-based exercises contains analytics as well as comprehensive questions that students have to answer with the help of information from various Web sites and online resources on business communication.
|Publisher||Pearson Education (Singapore) Pte.|