Business Communication-2nd Edition
Business Communication brings to the forefront the absolute importance of effective communication, especially in the competitive business world. Success is...
- ISBN: 9788120338487
- Availability: In Stock
- Author Asha Kaul
- Publisher PHI Learning Private Limited
- Binding Paperback
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Multidimensional aspects of communication are examined in Business Communication right from the basics to the end results. In the beginning, the book presents an overview of communication, followed by the various barriers and aids for communication. The next topic covered is Listening and is followed by Presentation Skills. Assertiveness, Body Sport and Voice Modulations are followed by Group Discussions and Interviews.
Lastly, the book covers the case studies of various companies like Kantha Industry, ABC Careers, The Eagle, Kumarsons and so on, which help in understanding the topic even better. Each chapter has learning objectives, checklists and summaries, thereby making it easy for the reader. Comprehensive exercises at the end of each chapter will help in driving home the topic at hand.
Business Communication focuses on understanding the mindsets of the communicator and the receptor. By developing the right skills ranging from listening to speaking and correct body language, there can be a reduction in miscommunication. The book highlights the skills required not only in the business world, but those that would also be highly useful in everyday communication as well.
About Asha Kaul
Asha Kaul, Ph.D., is a renowned figure in the world of oral and written communication and an expert in gender sensitivity and corporate communication.
Other books written by her include New Paradigms for Gender Inclusivity: Theory and Best Practices, Management Communication: Trends and Strategies, and The Effective Presentation: Talk Your Way to Success.
She received her Ph.D. in Stylistics from the Indian Institute of Technology, Kanpur, completed her MA in English in Kanpur University and her BA in English, Psychology and History from Lucknow University. She is an associate professor at the Indian Institute of Management, Ahmedabad, and is also a Visiting Faculty at Chuo University and Doshisha University, Japan. She is the founding Chairperson of Gender Resource Centre, IIMA. She is a keen writer and has published four books apart from several articles and papers in national and international journals and conferences.
|Publisher||PHI Learning Private Limited|