Brand Management

Brand Management

Brand Management

 Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact...

  • ISBN: 9788125914273
  • Availability: In Stock
  • Author Y.L.R. Moorthi
  • Publisher Vikas Publishing House
  • Binding Paperback

MRP Rs350.00 Our Price Rs315.00


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 Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand person and brand repositioning.





Author Y.L.R. Moorthi
ISBN 9788125914273
Langauage English
Pages 172
Publisher Vikas Publishing House
Binding Paperback

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