A Culture of Purpose

A Culture of Purpose

A Culture of Purpose

How innovative leaders create meaningful cultures that attract and retain top talent Building a culture of purpose is one of the greatest...

  • ISBN: 9788126551712
  • Availability: In Stock
  • Author Christoph Lueneburger
  • Publisher Wiley India Pvt Ltd
  • Binding Paperback
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How innovative leaders create meaningful cultures that attract and retain top talent Building a culture of purpose is one of the greatest challenges facing modern leaders, as today's best minds are looking for meaning, not just jobs. More than any other single factor, cultures of purpose power winning organizations, attracting the smartest, most creative, most passionate talent.


For leaders building cultures of purpose, the commercial pursuit of sustainability provides the most reliable blueprint. While sustainability has been commonly misconstrued as a description of a set of problems, Christoph Lueneburger shows that it is really a solution to problems, capable of inspiring people and forging cultures.Sharing his exclusive, in-depth dialogues with chief sustainability officers, CEOs and board chairmen, Lueneburger reveals how sustainability works at places where it works best, including Chrysler, Unilever, TNT, Walmart and Bloomberg. Featuring a clear three-phase process that helps leaders assess the talent needed to develop organizations characterized by energy, resilience and openness, A Culture of Purpose offers leaders the right questions to ask in order to -


Tap and Nurture Your Current Corporate Strengths - Learn how to recognize, cultivate and leverage the competencies of your current talent to develop your leadership team. Hire the Right Team - Ask the right questions to identify the innate personality traits in potential new hires, regardless of level and function, to bring on board those most likely to succeed in and shape your organization.


Craft Your Culture - Create an environment that unleashes these competencies and traits and pushes them to the fore. Shape how people relate to one another and collectively go for what would be out of reach to them individually.


Many books have described the "what" and the "how" of sustainability, but this is the first to reveal the "who." Lueneburger changes dated preconceptions to show that sustainability is not an ideological mindset but a cultural trait of a resilient business. For leaders ready to build and strengthen a winning business, A Culture of Purpose is an education, a revelation and an invitation to the next generation of success

Author Christoph Lueneburger
ISBN 9788126551712
Langauage English
Pages 272
Publisher Wiley India Pvt Ltd
Binding Paperback

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