Analytics and Dynamic Customer Strategy: Big Profits from Big Data

Analytics and Dynamic Customer Strategy: Big Profits from Big Data

Analytics and Dynamic Customer Strategy: Big Profits from Big Data

This book is intended for a broad audience of marketers in both business to consumer and business to business industries,...

  • ISBN: 9788126551613
  • Availability: In Stock
  • Author John F. Tanner Jr.
  • Publisher Wiley India Pvt. Limited
  • Binding Paperback

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This book is intended for a broad audience of marketers in both business to consumer and business to business industries, though it is more likely that business to consumer marketers will be early adopters. The goal is to inform marketing practice and aid business leaders navigating through the competitive storms unleashed by technological change. Using data from a five-year study, as well as case studies and other research, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.
Author John F. Tanner Jr.
ISBN 9788126551613
Langauage English
Pages 256
Publisher Wiley India Pvt. Limited
Binding Paperback

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