Advertising Management with CD-2nd Edition

Advertising Management with CD-2nd Edition

Advertising Management with CD-2nd Edition

Advertising Management (With CD) 2nd Edition is a comprehensive book for students who want a career in advertising and promotion....

  • ISBN: 9780198074120
  • Availability: In Stock
  • Author Jaishri Jethwaney, Shruti Jain
  • Publisher Oxford University Press
  • Binding Paperback

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Advertising Management (With CD) 2nd Edition is a comprehensive book for students who want a career in advertising and promotion. It has all the information that will be required by students of mass media and management. It provides a coverage of advertising and promotions, media strategy and planning, and agency relationships.

About Oxford University Press

Oxford University Press is a renowned publishing house that develops and publishes high quality textbooks, scholarly works, and academic books for school courses, bilingual dictionaries and also digital materials for both learning and teaching. It is a division of the University of Oxford. The first book was locally published in the year 1912. Some of the books published under their banner are India’s Ancient Past, Atkins’ Physical Chemistry, Companion to Politics in India, Sociology: Themes and Perspectives and Common Mistakes at IELTS Advanced…and How to Avoid Them.

About the Author

Jaishri Jethwaney is Professor at the Indian Institute of Mass Communication (IIMC), New Delhi and has more than 35 years of experience in the industry as well as in academia. She has conducted short courses on corporate communication, health communication, and advertising. Shruti Jain is Vice President & Global Head - Corporate Communications and Brand, EXL Service, India, has around 18 years of experience in the field of communication and advertising. Earlier, she has worked in leading advertising agencies such as Ogilvy & Mather, Mudra Communications, Rediffusion DYR, etc.
 
Author Jaishri Jethwaney, Shruti Jain
ISBN 9780198074120
Langauage English
Pages 684
Publisher Oxford University Press
Binding Paperback

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