Business Economics

Business Economics

Business Economics

Business Economics is particularly well suited to one semester modules, and its concise and accessible style makes it core reading...

  • ISBN: 9780198069911
  • Availability: Out Of Stock
  • Author Andrew Gillespie
  • Publisher Oxford University Press
  • Binding Paperback
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Business Economics is particularly well suited to one semester modules, and its concise and accessible style makes it core reading for all business students taking their first module in economics.
Written specifically for business students, this lively and stimulating textbook provides an ideal introduction to economics. The author adopts the viewpoint of a manager and focuses on the relevance of economic concepts to business practice. While the content is firmly based in economic theory, the text is packed full of thought provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to readily engage with economics.

Key Features
  • Considers economics from the perspective of a manager in business, bringing economics to life for business students
  • Draws on imaginative and contemporary real life international cases to illustrate how economic theory affects business
  • Challenges students to think about real business issues and dilemmas encouraging the development of problem solving skills
  • Employs a lively and accessible writing style making economic theory easily digestible
  • Covers all the core topics concisely but with the appropriate level of detail making it particularly well suited for one semester modules
About the Author
Andrew Gillespie Head of Business Studies and Accounts, d\'Overbroeck\'s College, Oxford, and Visiting lecturer, Oxford Brookes University, Oxford

Table of Contents
  • 1: Introduction
  • 2: The fundamental economic problems
  • 3: Demand
  • 4: Supply
  • 5: Markets
  • 6: Market analysis: shares, currency and labour markets
  • 7: Market failures and imperfections
  • 8: Costs and revenues
  • 9: Analysing market structure
  • 10: Macroeconomics
  • 11: Macroeconomic issues
  • 12: International business and trade
  • 13: Current economic issues
 
Author Andrew Gillespie
ISBN 9780198069911
Langauage English
Pages 480
Publisher Oxford University Press
Binding Paperback

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